The richness of Malaysian culture in the form of lifestyle and heritage brands is somewhat overwhelmed by modern brands and the sheer fragmentation of the current marketplace. With Malayseana, Brand Geeks Inc aspires to establish a common platform for Malaysian lifestyle brands to thrive and potentially break into international markets. The Malayseana platform will initially focus on enabling joint-marketing of Malaysian lifestyle brands and by early 2015, also launch a small business-centric loyalty programme to broaden the reach of small businesses.
Malayseana is a partnership between Brand Geeks Inc and Simplify Johan, a loyalty specialist whose principal, Johan Aris Ibrahim, launched both Bonuslink and Real Rewards. Contact us if you are a Malaysian lifestyle brand with big enough dreams as well as the courage to try something different to be legendary.