Silmyi M. Sadek
Silmyi’s role is to help start-ups imagine the best possible future scenario for their brand and help them plan and implement the steps to get there. He has worked on over 20 branding projects with clients ranging from multinational companies to government agencies to start-ups. He believes that start-ups have to go the “Full Monty” to truly stand out and create an impression in the market. Only when you are honest and exposed can you build something great.
Prior to forming Brand Geeks Inc, Silmyi learnt his consulting ropes at Rosie & Partners and Temporal Brand Consulting after earning his MSc in Marketing at Birmingham Business School, UK (where he worked part time at Starbucks and Cirque de Soleil) which followed a 7-year stint at Shell as a Procurement Executive and Legal Counsel.
Manisah brings an impressive track record of corporate service with Arthur Andersen, PWC, Aseambankers and Maybank Group into the entrepreneur scene in the areas of strategic marketing, change management and credit analysis.
She addresses the issue of poor implementation among start-ups as well as how to harness both personal and professional relationships in growing your business. A proponent of “tough love”, she believes that start-ups should stop pitching and start earning.
BizClub Operations Manager
Zu brings over 20 years’ experience as an office administrator to her role as BizClub Operations Manager. Charged with the daily runnings of BizClub, an entrepreneur hub commissioned by PKNS for Malaysian lifestyle entrepreneurs, Zu leads a young team which is breaking new ground in the Bumiputera entrepreneur eco-system. Her previous roles have given her significant exposure in areas of property, branding and marketing, public relations, design and event management.
She was instrumental in the successful execution of Intrade KL 2012 as well as Jaringan Usahawan Nusantara Sedunia (JUNS) 2013 by Brand Geeks Inc, which was the only Malay-speaking satellite event for the Global Entrepreneurship Summit 2013. Zu has also successfully coordinated the MDeC Innovative Business Plan & Ideas Competition Master Series 2013 for 3 public and private universities involving over 100 students as well as numerous Turbocharge Bootcamps for Brand Geeks Inc.
In her spare time, Zu continues to pursue her passion of over 10 years as a beautician, having previously run an independent spa and wellness centre. With her ever-present “Can-Do Doraemon” attitude, Zu is a key driver in whatever success Brand Geeks Inc aspires to achieve.
Fazlee is the creative engine for Brand Geeks Inc. His zen-like design and programming skills quietly attracts attention rather than demands it, and this is an integral part of our unique style for our clients’ work. He has over 10 years industry experience and has completed various types of design projects for individuals, startup companies, SMEs, GLCs as well as MNCs.
Fazlee is an apps junkie and self-certified Apple convert. He believes that design is already the future and the present for business and innovation.
Hospitality Brand Master
Sam Sarujee is a hospitality thoroughbred. His career of over forty years has seen him perform practically all tasks and responsibilities in the hospitality industry from A&W mascot (he helped launch the very first Malaysian outlet) to Resident Manager at the De Palma Hotels Group (where he led the transformation of De Palma into the first Syariah compliant hotel in Malaysia). His collection of acronyms include the CHT (Certified Hospitality Trainer)(USA), LFIHM (Life Fellow Institute of Hospitality Management)(Ireland), CFBM (Certified Food and Beverage Manager) (Malaysia) and FMFBEA (Fellow of the Malaysian Food & Beverage Executive Association)(and its President from 2003-2005).
In addition to his wealth of knowledge in hospitality operations and marketing, Sam Sarujee is also an acknowledged resource in Halal Training & Certification. He is currently an invited trainer at MAHTEC (Malaysian Hotel Association Training & Education Centre) and is also setting up the Sam Sarujee Halal Hospitality Hub (S2H3) in partnership with Brand Geeks Inc while lending his expertise, experience and network to our hospitality clients.