Activ8 Smart Selangor has the objective of activating Selangor youth in eight key areas in order to create a progressive and proactive society and community. As part of the Smart Selangor brand family, it was important for its brand identity to include the elements of the Smart Selangor brand while adding its own character to attract the Selangor youth.
The most prominent part of the logo features the figure “8” with the hand and heart icons that represent community giveback. The vibrant colours and stripes also signify the diversity of the activities and the youth that drive them. For its launch, Brand Geeks Inc crafted a multimedia launch video as well as other marketing collateral in support.