The ASEAN Rice Bowl Startup Awards was initiated in 2015 as part of the 1ASEAN Entrepreneurs’ Summit. Since then, MyNEF, as the owner of the brand has continued to grow the awards which is now the official ASEAN circuit of the Global Startup Awards. Currently in its fourth year, ARBSA is seeking to expand the brand awareness of ARBSA as well as deepen its relationship with the Ricebowl alumni and within the ASEAN startup ecosystem.
The brand refresh aims to highlight the vibrancy of the ASEAN startup ecosystem based on the vibrancy of ASEAN itself. In addition to featuring the various icons of the countries and ethnicities in ASEAN, we also incorporate the wide range of cultural diversity that is shared with our neighbours.