In early 2012, Evenesis was facing a challenge that was common to most software developers: how to make technology more accessible and friendly to their non-tech users. As a tool targeting event managers and corporate communication departments, their earlier brand identity was too impersonal and technology-centric.
The brand refresh focused on repositioning Evenesis to be more engaging to their target market with the right combination of seriousness and playfulness. The brand refresh included design of various marketing collateral, the birth of Adam and Eve as their mascots, as well as exhibition support.
We further assisted Evenesis in validating the readiness of the hospitality market for their solution through business development efforts targeting the hotel industry and Meetings, Incentives, Conventions and Events (MICE) sector.