GE14 Campaign-Pemuda Harapan

Within a short period just prior to GE14, Brand Geeks Inc produced a series of marketing collateral to support Pemuda Harapan in communicating to young voters. Focusing on key points in the manifesto targeting youth, we also developed promotional videos to highlight the wealth of Pemuda Harapan candidates contesting in the election. We also assisted in the conceptualisation and execution of a “freeze mob” to launch the Pemuda Harapan song.

Just a few days prior to GE14, we also assisted in analysing the social media engagement of one of their key candidates via Zygy, an AI-powered social media listening tool. We were instrumental in advising refinements to their messaging resulting in multiple-fold increase in the social media engagement.

The Smart Selangor agenda was launched with a vision for Selangor to be a dynamic, vibrant, rich and caring Smart State by 2025. The Smart Selangor Delivery Unit (“SSDU”) is the division mandated to deliver this vision.

The Brand Identity of SSDU conveys their role while supporting the essence of Smart Selangor itself. Towards this, the logo, tagline and supporting designs, including interior graphics, emanate a sense of dynamism, fluidity and optimism. The logo itself is derived from the map of Selangor combined with data analytics visualisation. The tagline, Catalysing Future Selangor, further strengthens the Brand Identity with a clear mission statement.

We continued to support SSDU in the promotion of the Smart Selangor initiatives in 2017 by designing marketing collateral in both multimedia and graphic formats, namely for the Selangor Intelligent Transport System (SITS), Community Opinions On-Line (COOL) and Selangor Intelligent Response System (IRS).

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