As an established brand in the cleaning and maintenance industry, Harta Maintenance had just celebrated its 30-year anniversary. In conjunction with the brand kickstart exercise for their franchise brand under the PNS Turbocharge programme, Harta Maintenance embarked on a brand refresh for their main brand as well.
The new brand identity was anchored by their refreshed brand promise that was represented by a set of emojis. The “emoji brand promise” translates into “Love and Care for People and the Environment”. For the franchise brand, two new brands were created, Harta Rovers and Harta Rangers, to respectively cover the cleaning and facilities management segments.