Menara Optometry

As part of the PNS Turbocharge programme, Brand Geeks Inc was commissioned to refresh the Menara Optometry brand which had already been in the market for 20 years. Through the exercise, we identified the opportunity for Menara Optometry to position itself as a youth-centric brand from both their customers’ point of view as well as their own team which was predominantly below 30.

Based on this, the brand identity refresh focused on projecting a more youthful and vibrant image anchored on the “red glasses” icon which linked them back to their original branding. Brand Geeks Inc also conducted a brand culture training session for Menara Optometry’s most promising team members to nurture them as internal brand ambassadors.

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