Mumtaz Generation

As a growing brand in early childhood education with multiple branches, Mumtaz Generation was embarking on their pre-franchise preparation plan. To help them level-up, Brand Geeks Inc refined their brand position as a premium early childhood education brand that prepares their children to excel in many aspects particularly in the technology-age.

By embracing the meaning of Mumtaz (excellence), Brand Geeks Inc developed the Mumtaztic Six characters, Malik, Umar, Maya, Tasneem, Aisyah and Zayn to represent the many fantastic ways that children excel beyond academic achievements. To complete the brand refresh, we revamped their brand identity and marketing collateral designs to be more vibrant and appealing to the new Mumtaz Generation of children.

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