This brand refresh exercise under the PNS Turbocharge programme undoubtedly qualifies as the most heartfelt assignments for Brand Geeks Inc ever. As an early childhood education brand that was established in 1984, Sunshine Mastercare had developed a deep presence in a number of towns in Sabah including their franchise outlets.
The critical discovery during the brand refresh was that Sunshine’s business model qualifies them as a social enterprise franchise. By combining their social purpose of providing quality early childhood education at affordable rates with their conscious effort in recruiting and training teachers (all female) from difficult backgrounds who are nurtured towards becoming centre heads and eventually franchisees, this makes Sunshine a unique proposition in the market.
In addition, Brand Geeks Inc also refreshed their brand assets and marketing collateral to mark their 30 years’ anniversary.