SYCARDA by Innergia Labs is a powerful retail business intelligence tool targeting retail chains. With their mission to transform retail businesses, this MSC Status company needed to launch their flagship solution in a way that clearly articulated the solution’s value proposition and maximised their credibility as a technology company.Inspired by the cicada, the brand represents growth, transformation and rebirth. This resonated very well with retailers as their sector is defined by their cyclical nature. As such, the key messages for the marketing collateral designed by Brand Geeks Inc for SYCARDA focused more on the benefits and use case to their businesses instead of technology features. This allowed the marketing team to hit the ground running after the launch as certain segments of retailers are still fairly conventional in respect of technology adoption.